Microsoft will promote its new Visual InterDev product for constructing database-driven Web applications. Builder.com will feature an advertorial microsite about Visual InterDev that will feature weekly quizzes based on the sponsor site's advertorial copy. Quiz prizes will include copies of the software and a grand prize drawing for a Casio Cassiopeia handheld PC.
In related moves, CNET tapped Greg Stern as senior VP, from VP-general manager of Seybold Seminars and Seybold Publications. In addition, Dan Shafer joins CNET as executive technical producer and editor at large. He previously worked for the online publication Salon.
Builder.com is CNET's 10th separately branded Web site. Other CNET properties include Browser.com, News.com, Gamecenter.com, Mediadome.com, Buydirect.com, Search.com, Shareware.com and Download.com. The Web.Builder conference will be held Oct. 13-15 in New Orleans.
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