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CNN aims beyond news in campaign

Published on .

For the first time, CNN will venture outside the Time Warner family to promote itself on TV, Electronic Media reports. The network's new $10 million campaign is aimed at persuading viewers that CNN is more than just breaking news. It's the first work for the network from Hill, Holliday, Connors, Cosmopulos, Boston, which expects the network's spending eventually to hit $20 million to $25 million; previously, ads were handled in-house.

Copyright June 1999, Crain Communications Inc.

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