LONDON -- Swedish record company U.F.O. Records is running a global ad campaign exclusively on CNN International, a network that typically carries ads for banks, airlines and cars. The 12- month campaign promotes solo artist Magoria's debut album, "The Divine Child.'' The 30-sec ad marks the first time an artist has been promoted on CNN International and CNN en Espanol. Two different ads for the Swedish performer have been produced; they will be seen in Europe, Africa, Middle East and Latin America.
U.F.O. Records Managing Director Hans Edler said of the media selection: "Like millions of others, I watch CNN every night when I travel, and have done so for the past 10 years, and I feel that CNN would be perfect vehicle to promote this album."
Copyright September 1997, Crain Communications Inc.