CNN Mobile will not carry advertising.
"We are living in an active world and now, through CNN Mobile, CNN will offer mobile phone customers the news they want, whenever they want it, from the company they trust," says Mark Bernstein, general manager of CNN Interactive and senior VP, CNN.
Bernstein adds: "We are excited that nine pioneering operators from Europe and Asia are committed to offering this flexible and wide-ranging news service to their customers, and we anticipate other leading-edge operators will adopt the service to enhance their value-added services. When all the charter operators have implemented the service, CNN Mobile will be available to nearly eight million customers in seven countries."
CNN Mobile's nine charter operators in Asia are: M1 (Singapore), Hongkong Telecom, New World Mobility and SmarTone (Hong Kong). In Europe they are: EuroTel Praha (Czech Republic), Orange Israel, Sonera (Finland), Sonofon (Denmark) and Telia (Sweden). Operators may allow customers to access the service or may choose to push the latest CNN news and information to their customers.
Produced by the same team responsible for the Web site CNN.com, CNN Mobile features breaking news, world news and regional news, weather forecasts, world business, market updates and world sports news. Operators will customize the service based on their market and their subscribers' interests. CNN Interactive updates the CNN Mobile service 24 hours a day, seven days a week. News headlines and market information are updated every 30 minutes, and sports scores and weather forecasts are updated regularly throughout the day. Breaking news is delivered immediately.
CNN Mobile leverages CNN's worldwide newsgathering organization encompassing more than 3,500 news professionals in 36 bureaus and more than 750 broadcast affiliates worldwide. A dedicated team of journalists produces the service from CNN Interactive's newsroom in Atlanta and in CNN's London bureau.
Copyright February 1999, Crain Communications Inc.