Thirteen advertisers have been lined up for the Dec. 12 debut of CNN/SI, the 24-hour sports news network from Sports Illustrated
and Cable News Network. General Motors and LCI International have signed 52-week commitments that provide for every other hour segments throughout the 24-hour transmission. Other charter advertisers: American Express, Chrysler Corp., Circuit City, Corona Beer, Delta Airlines, Johnson & Johnson, Mercedes-Benz, Logo Athletics, Minolta Cameras, Panasonic and Thrifty Car Rental. As part of the rollout, CNN said it will simulcast two half-hour segments weekdays at 11 p.m. and 1:30 a.m. and three times on weekends.No package deals have signed that involve the magazine and the new network, but Larry Goodman, president of sales and marketing for news at Turner Broadcasting Sales, said that "exploratory discussions" are under way with several undisclosed marketers.
Copyright November 1996, Crain Communications Inc.