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CNN/Sports Illustrated Interactive digs into Sandbox.com

Published on .

Sandbox.com, an Internet games site, nabbed an equity investment from CNN/Sports Illustrated Interactive. As part of the agreement, Sandbox entered into a multiyear relationship to develop more than 30 co-branded fantasy sports and arcade games for CNNSI.com, Time Warner's sports Web site. The two parties have been working together since March and already have launched five co-branded fantasy games. CNN/Sports Illustrated Interactive will provide Sandbox with co-branded advertising and promotion across Time Warner's properties including CNNSI.com, Sports Illustrated and the CNN, CNN Headline News and CNN/Sports Illustrated TV networks.

Copyright April 2000, Crain Communications Inc.

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