CNN taps celebs for ads

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CNN tapped New York Yankees pitcher Roger Clemens, founder Jeff Bezos and Virgin Atlantic Airlines founder Richard Branson to appear in the $25 million campaign the cable network breaks July 1. The tagline is "You are what you know," and the campaign from Hill, Holliday, Connors, Cosmopulos, Boston, targets baby boomer opinion leaders. The multimedia campaign seeks to build brand awareness and back specific programs.

Copyright June 1999, Crain Communications Inc.

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