Kirshenbaum, Bond, & Partners
, New York, will launch a site for Coach leather products in December. The site will detail 140 products and information on how to order products. However, it won't offer online transactions. Like the leather goods and apparel company's catalog, it will point to the brand's growing list of retail locations. Coach's catalog, which once accounted for a third of company sales, is now positioned as more of an advertising vehicle that informs customers prior to their retail experience.
Copyright November 1996, Crain Communications Inc.