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COALITION EXPANDS INSURANCE COVERAGE CAMPAIGN

$10 Million Effort Aimed at Congress

By Published on .

WASHINGTON (AdAge.com) -- A coalition that includes the U.S. Chamber of Commerce, the AFL-CIO and the American Hospital Association is joining the Robert Wood Johnson Foundation to launch a 1 1/2 year $10 million campaign urging Congress provide health insurance for the uninsured.

The new push drastically expands a far smaller campaign with a similar message from last year.

Two spots air nationally on cable starting Feb. 13 and on broadcast stations in Washington, along with national print.

The efforts, all from Greer Margolis Mitchell Burns & Associates, Washington, use the tagline "Let's get America covered."

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