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Coca-Cola aims to unite media in Canada

Published on .

Coca-Cola Co. confirmed it is conducting a consolidation/review of its $14 million Canadian media account. Pitching are three incumbents: Cossette Communication-Marketing, Starcom Worldwide and Optimedia, as well as two non-roster Canadian shops, MediaVest and Western Initiative Media Worldwide.

Copyright May 1999, Crain Communications Inc.

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