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COCA-COLA ANNOUNCES TOP-LEVEL MANAGEMENT CHANGES

Mary Minnick to Oversee Marketing, Innovation and Strategic Growth

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CHICAGO (AdAge.com) -- In its latest move to shake up its senior management ranks, Coca-Cola Co. today named Mary Minnick, president of Coke’s Asia Group, to head a newly created post integrating marketing, innovation and strategic growth.
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Chief Marketing Officer Chuck Fruit and Chief Innovation/Research and Development Officer Danny Strickland will report to Ms. Minnick.

CEO Neville Isdell
"We need an increasingly coordinated and integrated effort across our innovation, marketing and strategic growth-path corporate functions,” Neville Isdell, chairman-CEO, said in a statement. “Under Mary's leadership, this function will be at the forefront as we pursue the right growth opportunities, leverage consumer insights, and capitalize on our ability to develop new products, packages and technologies, supported by the right marketing platforms.”

The Atlanta-based beverage giant also announced the retirement of Sandy Allan, a nearly 40-year veteran of the marketer who was president of Europe, Eurasia and Middle East. Coke will realign those operations. The marketer is creating a European Union Group, installing bottling executive Dominique Reiniche, most recently president of Coca-Cola Enterprises Europe, to lead it. In addition, Coke created two new regional groups: one for North Asia, Eurasia and Middle East, to be led by Muhtar Kent, president-CEO of Efes Beverage Group; and a Southeast Asia and Pacific Rim group to be led by Patrick Siewert, who was most recently president of the East and South Asia region. The moves will be effective May 1.

"We must ensure execution with excellence; inspire and motivate; promote entrepreneurship and accountability; and support the efforts of our bottling partners so that we are serving our consumers and customers every day,” Mr. Isdell said. “Our organization is evolving to be able to do this more effectively.”

Coke has yet to name a leader for the strategic growth paths function that will also report to Ms. Minnick.

Ms. Minnick has become a rising star in the beverage company, particularly during the past seven years, when she ran the Japan and China markets.

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