The juice, which will hit stores on September 1, contains no mineral water but has added vitamin C. It comes in four flavours: orange, cherry, pear and raspberry. Children between the ages of four and ten represent a market of six million consumers in Germany.
Created in Germany for the domestic market, the drink could also be marketed in other European countries by the individual subsidiaries, Coca-Cola says. Similarly, the TV and print (parents titles) campaign, produced by Bates-owned Scholz & Friends Hamburg, could be adapted to suit other markets. P & G began test marketing Punica in the U.K. last year.
Copyright July 1996 Crain Communications Inc.