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Published on .

(June 4, 2001) -- Coca-Cola Co. agreed to become a charter advertiser of TiVo, giving the world's largest soft-drink company exclusive soda-ad rights to programs shown via TiVo's service on personal TV recorders, said Coca-Cola's vice president-director of media and marking assets, Chuck Fruit. TiVo declined to comment. Other TiVo charter advertisers include Philip Morris Cos.' Miller Brewing Co., Pfizer and Toyota Motor Sales USA's Lexus.

Copyright June 2001, Crain Communications Inc.

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