×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coca-Cola ends talks with Quaker Oats

Published on .

Coca-Cola Co. late Nov. 21 said it won't pursue a merger with Quaker Oats Co., apparently ending the possibility Coca-Cola will buy Quaker, maker of Gatorade. Coca-Cola this week had confirmed its interest in the marketer, which rival PepsiCo had been pursuing earlier.

Copyright November 2000, Crain Communications Inc.

In this article:
Most Popular