"The region represents 26% of the global sales and still has a lot of potential," he said at a regional meeting held in Rio de Janeiro with more than 200 regional executives.
While the Coke brand will continue to be the main focus of the soft drink giant, the non-carbonated sector including teas, juices and coffees is set to grow within the company.
The company recently invested $10 million in Brazil to launch a fruit juice brand to capitalize on a juice market that has grown by 20% in the last five years. -- Claudia Penteado
Copyright May 2001, Crain Communications Inc.