Coca-Cola denies it set up a beachhead at the venue's entrance, saying the sampling was not planned to coincide with the Pepsi-sponsored event. "MOL is a large client of ours," says Coca-Cola's external affairs manager Nora Horvath. The one-day sampling was part of a Cherry Coke campaign at MOL stations throughout Hungary, she adds.
Pepsi Sziget organizers are not convinced that Coca-Cola's promotion was coincidental, since Coca-Cola agents also showed up on the island with promotional giveaways including T-shirts, balls and free soft drinks. Pepsi-Cola paid an undisclosed but significant amount of money to ensure that "only Pepsi products and Pepsi advertisements" appeared on the island, says Pepsi Sziget organizer Karoly Gerendai.
Copyright September 1996, Crain Communications Inc.