Mr. Rodriguez returns to Coca-Cola as vice president and director of worldwide media, a new post. He reports to Scott McCune, vice president and director of worldwide sports, entertainment, licensing and media.
A native of Puerto Rico, Mr. Rodriguez left Coca-Cola Co. in 1999 to consult and pursue an MBA degree.
In addition to Coca-Cola Co., Mr. Rodriquez worked on Coca-Cola Co. business for Interpublic Group of Cos.' McCann-Erickson Worldwide in Argentina and New York from 1991 to 1996.
McCann is a major Coca-Cola Co. agency.