COCA-COLA HIRES WORLDWIDE MEDIA VP

Omar Rodriguez Returns for Second Tour at Soft-Drink Giant

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NEW YORK (AdAge.com) -- Omar Rodriguez, who was Coca-Cola Co.'s group manager-international media until 1999, has rejoined the Atlantas-based soft-drink giant.

Mr. Rodriguez returns to Coca-Cola as vice president and director of worldwide media, a new post. He reports to Scott McCune, vice president and director of worldwide sports, entertainment, licensing and media.

A native of Puerto Rico, Mr. Rodriguez left Coca-Cola Co. in 1999 to consult and pursue an MBA degree.

In addition to Coca-Cola Co., Mr. Rodriquez worked on Coca-Cola Co. business for Interpublic Group of Cos.' McCann-Erickson Worldwide in Argentina and New York from 1991 to 1996.

McCann is a major Coca-Cola Co. agency.

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