Coke's Polar Bears Return|
Title: "Artic Beach Party"
Agency: Berlin Cameron & Partners, New York
First created in 1993, the Coca-Cola Christmas polar bears have become one of the country's most beloved advertising series. The latest version, which features a bears-meet-but-don't-eat-the-penguins theme, is Berlin Cameron's final creative project for the beverage giant. The agency has been replaced on the account by Wieden & Kennedy of Portland, Ore.
Really BIG Christmas |
Title: "Big World"
Agency: Y&R, Chicago
The gargantuan size of the products in this new holiday commercial underscores Sears' claim that it offers holiday shoppers the 'Biggest Gifts.' Here we see cake mixers the size of refrigerators, diamond rings as big as truck tires and digital cameras as large as washing machines. It hardly bigger than that.
Deleting a Boyfriend |
Title: "Jill/Break Up"
Agency: Grey Worldwide
Illustrating a new truism of the wireless age is this monologue by a women ticking off all the steps involved in breaking up with a boyfriend. The last, and most meaningful, she points out with a delicious sense of revenge, is the ritual deleting of the offending male's contact information from her cell phone.
Lighting Up Kmart |
Agency: Grey Worldwide
Well, the spot's a bit trite but nevertheless effective. Accompanied by his cute dog, a typical, and quite clumsy, American male tries to untangle hopeless knots from his string of Christmas tree lights. Of course, he could have avoided the problem had he bought Kmart's pre-lit artificial tree.
Gatorade Precision |
Marketer: Quaker Oats
Title: "Winning Formula"
Agency: Element 79 Partners, Chicago
Making scientific precision a new point in its hype, Gatorade warns viewers: 'If you're a fraction off, it can change everything.' That admonition is illustrated with what-if scenarios from the world of basketball, football and baseball of big games that were lost instead of won. And you thought it was just a brightly colored sports drink.
Lava Lamp Finance |
Title: "Lava Lamp"
Agency: Arnold, Boston
The fluid action in this spot is a computer animation from Rhinofx in New York and designed to promote Fidelity's retirement plans. However, the sound track, featuring the 1968 Zombies' hit 'Time of the Season' along with the hypnotic close-up of the lava globs, is more likely to make many old timers wonder if they still have some rolling papers shoved away in a drawer somewhere.