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Coca-Cola links with Universal

Published on .

Coca-Cola Co. is linking with Universal Studios for joint marketing programs with the entertainment company's music, theme parks and movies, the companies said today. Terms of the deal were not disclosed. Plans call for special promotions, discounts and tie-ins with Universal Music Group, Universal's Islands of Adventure theme park, and films from Universal Pictures.

Copyright January 1999, Crain Communications Inc.

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