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Coca-Cola moves Minute Maid to Burnett

Published on .

Coca-Cola Foods has moved its $15 million Minute Maid account from Lowe & Partners/SMS, New York, to Leo Burnett USA, Chicago, the former agency for archrival Tropicana. Minute Maid has been losing ground to Tropicana and others in the orange juice category.

Gruner & Jahr's Family Circle and International Data Group's PC World are teaming up to produce a special interest title, Computers Made Easy, aimed at female computer users. The magazine will charge $15,000 for a color page and will distribute 600,000 copies to newsstands Nov. 26. It's the ninth special interest title from Family Circle this year.

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