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Coca-Cola moves Minute Maid to Starcom

Published on .

Coca-Cola Co. has moved its $50 million Minute Maid media planning and spot TV buying account from the New York offices of MacManus Group's D'Arcy Masius Benton & Bowles and MediaVest to Starcom Worldwide, Chicago. Starcom is a division of Leo Burnett Co. A conflict with Procter & Gamble Co.'s Sunny Delight, which is also handled by those two MacManus Group shops, was the reason the account was moved, according to a Coca-Cola spokesman. National TV buying for Minute Maid remains with Coca-Cola's media buying agency, McCann-Erickson Worldwide, New York.

Copyright June 1999, Crain Communications Inc.

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