The Coca-Cola Co. and The Procter & Gamble Co. have announced they are forming a stand-alone enterprise to develop and market juices, juice-based beverages and snacks on a global basis. Each company will own 50% of the new company. A name will be selected later.
The new company combines Coca-Cola's worldwide distribution, merchandising and customer marketing prowess with P&G's research and development capabilities. It will cover brands such as Minute Maid, Sunny Delight and Pringles.
Read the full story by Ad Age staff reporter Hillary Chura.
Copyright February 2001, Crain Communications Inc.