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Coca-Cola seeks to trademark 'Enjoy' tagline

Published on .

Coca-Cola Co. wants to trademark the phrase, "Enjoy what's real." The application with the U.S. Patent & Trademark Office could be approved by mid-January, if it's unopposed. The move comes as the company readies a major ad campaign for its Coca-Cola Classic to replace "Always."

Copyright November 1999, Crain Communications Inc.

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