×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coca-Cola sets '99 promo for Diet Coke

Published on .

Coca-Cola Co. next year will launch a major consumer promotion for Diet Coke linked to popular literature, the company confirmed. Excerpts from soon-to-be-released novels, targeting adult consumers, will be inserted in 12-packs. Separately, Diet Coke gets its own holiday packaging this year. A new ad campaign is expected as early as late December. Lowe & Partners/SMS, New York, handles Diet Coke.

Copyright October 1998, Crain Communications Inc.

In this article:
Most Popular