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Cognizant eases Nielsen cautions

Published on .

Nielsen Media Research, New York, when it goes public July 1, will be saddled with $300 million in debt, making it difficult for Nielsen to invest in "new technologies necessary to perform in the emerging TV environment," according to a filing made by parent Cognizant Corp. with the Securities & Exchange Commission. Nielsen Senior VP-Communications Jack Loftus said, after the wording in the filing was brought to Nielsen's attention by The Myers Report, that Cognizant made another filing with the SEC containing less onerous language. Cognizant also said Nielsen will have $15 million in cash and $210 million is assets.

Copyright June 1998, Crain Communications Inc.

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