Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke adds U.K. shop

Published on .

Coca-Cola Co. named London agency Leagas Delaney to work on a project for its Fanta soft drink brand. The agency beat out D'Arcy Masius Benton & Bowles and Publicis for the assignment. DMB&B held the global Fanta account until last month when it was awarded to Cliff Freeman & Partners, leaving DMB&B with local assignments in 12 countries. A Coca-Cola spokeswoman in London declined to reveal details of the assignment. In the U.K., Fanta has had no ad support since 1992.

Copyright October 1996, Crain Communications Inc.

Most Popular
In this article: