COKE: NO AGENCY SHIFT PLANNED

No Summer Campaign From Interpublic Spurred Rumors

Published on .

NEW YORK (AdAge.com) -- Coca-cola Co.'s top executive said the company has no immediate plans to shift agency assignments, despite speculation Interpublic Group of Cos. could lose some of its work to WPP Group.

Despite Coca-Cola's dismissals, talk of discontent has circulated because Interpublic -- Coke Classic's global creative partner since December 2000 -- has not delivered a summer branding campaign.

Prime drinking season
Coca-Cola Co.

Related Stories:
INTERPUBLIC, WPP WIN BIG IN COKE SHAKEUP
Berlin Cameron, Wieden Only Independent Shops on Roster
President and Chief Operating Officer Jeffrey Dunn said he is not worried Classic has no summer branding campaign, though he would have preferred to have the appropriate work on air in the prime drinking season.

He said he is happy with his agency lineup, which includes Interpublic's McCann-Erickson Worldwide and WPP's Ogilvy & Mather -- though "at the end of the day, we need to get [the correct Coke campaign] done."

Mr. Dunn, however, added, "Look at history. Stuff moves around."

Separately, Jan Hall, senior vice president for Sprite, flavors and hydration, departed the company after her position was eliminated with this month's appointment of Chris Lowe as chief marketing officer for North America, a spokesman confirmed.

In this article:
Most Popular