×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke chief supports 'Always'

Published on .

Coca-Cola Co. Chairman-CEO M. Douglas Ivester expressed support for the "Always" ad theme even as some on Madison Avenue have been speculating the slogan has run its course. "Always" is "very associated with the Coca-Cola brand at this point in time and always will be," Mr. Ivester told Advertising Age today. He didn't rule out another tag taking its place in brand advertising sometime in the future, but added, "Right now, [the 6-year-old `Always' theme is] serving us very, very well." Edge Creative, Los Angeles, handles. Mr. Ivester was keynote speaker today at the 10th annual Women's Foodservice Forum in Dallas.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: