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Coke chooses Martin for interactive account

Published on .

Coca-Cola Co. picked Martin Interactive, Richmond, Va., as global agency of record for its new interactive account. Billings were undisclosed. The agency mounted an 80-page World Wide Web site for Coca-Cola on Aug. 23, and is currently developing an online presence for the beverage company on Microsoft Network. The Web site features art and ad videos from Coca-Cola archives as well as games and merchandise information.

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