But Coca-Cola China's country manager for Hong Kong and Macau, Scott Price, has dropped Bates just three weeks into its Japan-inspired summer promotion. Based on a desire to promote economic efficiencies and develop less-conflicting strategies between brands, he realigned Coca-Cola's creative and strategic business into two divisions.
McCann-Erickson Guangming, following a pitch against D'Arcy and Leo Burnett, now will handle advertising and media for all carbonated brands, such as Coke and Sprite. No budget was disclosed.
Grey, Hong Kong, meanwhile, beat Bates Advertising to handle non-carbonated brands such as Bonaqua, Nestea, Powerade, Sunfill, Tianyudi and Hi-C, worth up to $3.8 million.
Copyright July 2000, Crain Communications Inc.