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COKE INT'L MEDIA CHIEF HEADS TO O&M

By Published on .

[london] Coca-Cola Co.'s international media director is leaving after only 10 months to return to Europe and a media job at Ogilvy & Mather Worldwide's media operation, The Network.

Michael Quilty, 37, takes the new post of chief executive for Europe at The Network, which opened in January. An Asian office started up in June.

NEW TERRITORIES SET

A Latin American operation will be set up before the end of the year, and the U.S.-the most difficult market for media buying groups to crack-will follow though no date has been set.

Like other international agency networks, O&M is trying to create a branded global media entity to serve the agency's clients around the world.

The Media Partnership, formed in the 1980s by WPP Group agencies O&M and J. Walter Thompson Co., and Omnicom Group's BBDO Worldwide and DDB Needham Worldwide, has never fulfilled that function and does little more than execute media buying orders.

Mr. Quilty did not return calls by press time.

WENT TO COKE LAST SEPT.

The executive had moved to Atlanta last September to take what was then a newly created role at Coca-Cola overseeing its $1.3 billion in spending.

Before joining Coca-Cola, Mr. Quilty spent two years as media director of Young & Rubicam's Frankfurt-based German agency, where he helped Y&R set up a media buying joint venture with Euro RSCG called Mediapolis.

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