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Coke lassos Cowboys' Aikman as spokesman

Published on .

Coca-Cola Bottling Co. of North Texas signed Dallas Cowboys quarterback Troy Aikman to a multiyear endorsement deal. The deal counters Pepsi's win last week of exclusive rights to soda sales in Texas Stadium, where the NFL team plays its games. Mr. Aikman will appear in local TV, radio and print ads, as well as on point-of-sale materials and packaging, including a special 12-oz. can of Coca-Cola.

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