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COKE LAUNCHES 'LIFE TASTES GOOD' CAMPAIGN ONLINE

Published on .

(April 27, 2001) -- Coca-Cola Co. has launched an online version of its new "Life Tastes Good" campaign, using the Superstitial rich-media format, produced by Unicast. The two ads, produced by the Zentropy unit of Interpublic Group of Cos.' McCann-Erickson Worldwide, will run on online properties including AOL Time Warner's CompuServe and America Online and Walt Disney Co.'s ESPN.com, and ad networks including the DoubleClick, Engage and IGN networks. -- Catharine P. Taylor

Copyright April 2001, Crain Communications Inc.

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