Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke markets drink in China

Published on .

Coca-Cola Co. introduced Tian Yi Di (Heaven & Earth), a Chinese soft drink brand with litchi, mango and pomegranate flavors produced by Tianjin Jinmei Soft Drink Co., and marketed in Beijing and Tianjin. This is Coca-Cola's first local Chinese brand.

Most Popular
In this article: