×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke moves to Burnett in India

Published on .

Coca-Cola Co. has dealt McCann-Erickson India, Bombay, a severe blow by moving its Coke brand to Chaitra Leo Burnett, Bombay, one of India's Top 10 agencies that already handles indigenous Coca-Cola-owned brands such as the Thums Up cola and Limca. Spending was undisclosed. McCann had handled Coca-Cola since its return to India in 1992 after a 16-year absence; the agency continues to handle Fanta in India.

Copyright April 1997, Crain Communications Inc.

In this article:
Most Popular