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Coke Olympic packaging

Published on .

Coca-Cola Co. will feature three new Olympic packaging designs for Coca-Cola Classic. The first will be rolled out nationally this month, with a second design to debut in May. A special design will be introduced this summer in the Atlanta market to commemorate the city's hosting of the Olympic Games. Cans and bottles include the Olympic icon with the words "Worldwide Olympic Partner 1928-1996." The 12-oz. can features a nostalgic 1928 design. The multi-pack incorporates a map tracing the path of the Olympic Torch Relay across the U.S. Coca-Cola, an Olympic Games partner, is also the exclusive presenter of the 1996 Olympic Torch Relay.

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