The Portland, Ore.-based agency won the Olympics assignment because of its work for the soft-drink giant for soccer's World Cup last year, pulled from Creative Artists Agency after it failed to show sports expertise. That's something Wieden has in abundance, given its history with marquee client Nike.
A Coca-Cola spokesman acknowledged Wieden has done some Olympics ads but declined to say when they will run or what they will look like. The agency wouldn't comment.
However, Advertising Age has learned Wieden creatives have come up with more than a dozen campaign creative concepts, some of which already have been produced.
W&K has done several projects for the Coca-Cola Classic brand, including a recent spot featuring Microsoft Corp. Chairman Bill Gates. It also handled the recently discontinued OK soft-drink brand.
McCann-Erickson Worldwide's Seattle office also has produced Olympics ads for Coca-Cola. Its ads support the Olympic torch relay that will cross the country and finish in Atlanta for the opening ceremonies.
Most Coca-Cola Classic creative is handled by CAA, Beverly Hills, Calif. But there are signs that relationship is beginning to unravel in the wake of Chairman Mike Ovitz's departure for the president-chief operating officer spot at Walt Disney Co.