Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coke keeps PowerAde at McCann-Erickson

Published on .

McCann-Erickson Worldwide's Seattle office has retained the $15 million PowerAde account from Coca-Cola Co., after an 11th-hour repitch of the business two weeks ago to prevent the account from shifting to Fallon McElligott Berlin, New York, according to a Coca-Cola spokesman.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: