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COKE PREPARES NEW CAMPAIGN FOR DASANI WATER

Published on .

(May 17, 2001) -- Trying to capitalize on the booming bottled water category, Coca-Cola Co. rolls out a campaign for Dasani May 21.

The four-spot work, by Berlin-Cameron, New York, unveils one spot next week and the remaining ads throughout June.

Dasani is the country's No. 5 brand of bottled water, with less than half the share of rival PepsiCo's Pepsi-Cola Co.'s Aquafina. Coca-Cola spent $23.3 million on measured media for Dasani last year, compared with Pepsi's $10 million on Aquafina, according to Taylor Nelson Sofres' CMR. -- Hillary Chura

Copyright May 2001, Crain Communications Inc.

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