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Coke renews soccer sponsorship in China

Published on .

BEIJING--Coca-Cola China has renewed its contract with the Chinese Football Association as the official title sponsor of the China Under-21 National Football League for the next five years. The soft-drink giant began the sponsorship in 1995 and has also put its name to many other soccer activities, including the Coca-Cola Go-for-Goal clinic, which has trained more than 1,000 soccer coaches and 1.5 million children in more than 20 Chinese cities since 1985.

Copyright February 2000, Crain Communications Inc.

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