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Coke rolls out $8.3m summer campaign in Brazil

Published on .

RIO DE JANEIRO--Coca Cola Co. is investing $8.3 million -- a third more than last year -- on a consumer campaign in the run up to the Brazilian summer. Called "Coca Cola - Summer to enjoy", the campaign will kick off in November by distributing 11,000 invitations to a "Rock in Rio'' concert to be held in Rio from Jan. 12 to Jan. 21. A TV campaign, created by McCann-Erickson Worldwide, will follow, running through till the end of February.

Copyright November 2000, Crain Communications Inc.

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