COKE SEEKS SPRITE BRAND DIRECTOR

Search Follows Appointment of Marketing Exec for North America

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NEW YORK (AdAge.com) -- Coca-Cola Co., Atlanta, which named a new chief marketing officer for North America last week, is looking for a global brand director for Sprite, said people close to the company.

Coca-Cola declined comment, but it was learned executive recruiter Spencer Stuart has been asked to aid in the search. Spencer Stuart did not return calls by deadline.

Sprite volume last year fell 1.5% in the U.S.

Last week, Coca-Cola named Senior Vice President for Strategic Marketing Chris Lowe to be senior vice president and chief marketing officer, North America. He reports to Jeff Dunn, Coca-Cola Co. president-chief operating officer, North America.

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