Separately, Coca-Cola Co. has become the fourth major sponsor of the $14 million College Football Hall of Fame, opening tomorrow in South Bend, Ind. Bayer Corp.'s Alka-Seltzer and the U.S. Postal Service also signed on earlier this week; in early August Burger King Corp. announced its sponsorship. Each paid between $250,000 and $600,000 for various multi-year category-exclusive sponsorships of the facility, which will showcase the history and highlights of college football.
Copyright August 1995, Crain Communications Inc.