David Wheldon, Coca-Cola Co.'s first worldwide director of advertising, will take control of marketing for the Greater Europe Group. Mr. Wheldon, who moved to Atlanta in 1993 from London agency Lowe
Howard-Spink, will continue to be based in the U.S. He will be replaced by his deputy, Ian Rowden, an Australian who previously headed up the marketing operation in China. Previous director of marketing for the Greater Europe Group was Pat Garner, who earlier this year left for a position with Coke in the Philippines. The company said the role has grown since then.