Coca-Cola Co. signed as a sponsor of the 1999 and 2003 Rugby World Cup tournaments, the first time a sponsor has committed to more than one Rugby World Cup in one deal. Terms were not disclosed. Coca-Cola will be the official soft drink and PowerAde the official sports drink of the tournaments. The 1999 event will be held in Wales. Coca-Cola also sponsored the 1995 event.
Copyright December 1997, Crain Communications Inc.