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COKE STOPS SHIFT OF WORK TO FCB

PepsiCo Lawsuit Stalls Dasani, Powerade Move

By Published on .

CHICAGO (AdAge.com) -- Coca-Cola Co., Atlanta, put the brakes on plans to reassign advertising for Dasani water and Powerade sports drink to Foote, Cone & Belding Worldwide pending the outcome of litigation brought by rival PepsiCo against FCB and parent Interpublic Group of Cos.

Dasani remains at Berlin, Cameron & Partners, New York, and Powerade at Wieden & Kennedy, Portland, Ore.

PepsiCo's lawsuit seeks to bar certain FCB staffers who worked on PepsiCo's Aquafina and Gatorade from working on rival Coke brands. Coca-Cola said Dasani and Powerade need to develop advertising plans for next year now.

Other Coca-Cola brands headed to FCB include Fruitopia, Hi-C and Minute Maid juices and Aquarius, a sports drink in Europe and Japan.

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