130 Years of Coke Taglines

From 'Delicious and Refreshing' to 'Taste the Feeling'

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Coca-Cola unveiled its latest tagline earlier this week.
Coca-Cola unveiled its latest tagline earlier this week.  Credit: Coca-Cola
Year Tagline
1886 Delicious and Refreshing
1904 Drink Coca-Cola
1905 Coca-Cola Revives and Sustains
1906 The Great National Temperance Beverage
1907 Good to the Last Drop
1917 Three Million a Day
1922 Thirst Knows No Season
1923 Enjoy Thirst
1924 Refresh Yourself
1925 Six Million a Day
1926 It Had to Be Good to Get Where It Is
1927 Pure as Sunlight; Around the Corner from Everywhere
1929 The Pause that Refreshes
1932 Ice Cold Sunshine
1938 The Best Friend Thirst Ever Had; Thirst Asks Nothing More
1939 Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1942 The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 Where There's Coke There's Hospitality
1949 Along the Highway to Anywhere
1952 What You Want is a Coke
1956 Coca-Cola ... Makes Good Things Taste Better
1957 Sign of Good Taste
1958 The Cold, Crisp Taste of Coke
1959 Be Really Refreshed
1963 Things Go Better With Coke
1969 It's the Real Thing
1971 I'd Like to Buy the World a Coke – part of the "It's the Real Thing"
1975 Look Up America
1976 Coke Adds Life
1979 Have a Coke and a Smile
1982 Coke Is It!
1985 We've Got a Taste for You (Coca-Cola & Coca-Cola classic); America's Real Choice (Coca-Cola & Coca-Cola classic)
1986 Red, White & You (Coca-Cola classic)
1986 Catch the Wave (Coca-Cola)
1987 When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
1988 You Can't Beat the Feeling
1989 Official Soft Drink of Summer
1990 You Can't Beat the Real Thing
1993 Always Coca-Cola
2000 Coca-Cola. Enjoy
2001 Life Tastes Good
2003 Coca-Cola ... Real
2005 Make It Real
2006 The Coke Side of Life
2009 Open Happiness
2016 Taste the Feeling