Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Coca-Cola Co. will begin testing Surge, a renamed version of the Urge brand just launched in Norway, in a half-dozen U.S. test markets within the next six weeks, according to a company insider. If successful, the product-positioned against Pepsi-Cola Co.'s Mountain Dew-will roll national later this year.

The beverage combines Valencia orange, lemon, lime, grapefruit and tangerine flavors, and is touted as "high energy, intense flavor, low carbonation."

Leo Burnett Co., Chicago, is handling in both countries.

Most Popular
In this article: