The spot was created by Istanbul-based MARKA, the only independent local shop among Coke's roster of agencies in Turkey.
"Serving Coca-Cola and expanding beyond the boundaries of Turkey to represent our advertising industry both elevates and excites us," said MARKA CEO Hulusi Derici. "This is not something to be sneezed at. Brazilian advertising is renowned worldwide for its high creativity." -- Gurul Ogud
Copyright August 2001, Crain Communications Inc.