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Published on .

(Aug. 13, 2001) -- Coca-Cola tomorrow unveils an estimated $40 million to $60 million blockbuster effort to promote a reformulated, vitamin-infused Powerade and a reduced-calorie Powerade Light with a three-spot campaign by Wieden & Kennedy, Portland, Ore. The spots show people with super energy, presumably due to their downing the vitamin-infused product. See the related Powerade story. -- Hillary Chura

Copyright August 2001, Crain Communications Inc.

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